Final+Evaluation


 * __Final Evaluation__** This ad was not effective for various reasons. This ad did not prove that McCain is dishonest. The only strength is that it starts with Obama approving this ad. It makes you first think that what the ad says is true.  But what it does not show us is how Obama is more honest than McCain. The weaknesses are that although it shows what the media has to say about McCain, it has not shown us the proof of this.  All that it shows are the different quotes when these were written.  This ad is not effective in getting the undecided voters to support Obama.